Entrepreneurial Management and IT Revolution in International Business

To understand entrepreneurial concepts and the challenges of creating a new business at international level and their market needs

All CGC Landran and Non CGC Landran eligible(Academicians, Research Scholars. Entrepreneurs, Students (Graduate and Post Graduate), Industrialist)

Last Updated Fri, 8-July-2022 English
What Will I Learn?
  • Understand entrepreneurship and the challenges of creating a new business at international level and their market needs
  • Apply data analytics and big data concepts
  • Apply IT concepts in entrepreneurial settings { SEO, SEM, Website Development }
  • Develop a business plan for your entrepreneurial idea
  • Critically assess and attract international clients

Course Coordinator Details

Ms Kirti – Assistant Professor, BBA CBSA kirti.4364@cgc.edu.in


Ms Arushi – Assistant Professor, BBA CBSA arushi.3277@cgc.edu.in


Curriculum For This Course
Module 1: International Business Management
  • IAnalytics and Research Skills for International Business
    International Business Strategies
    Global value chains
    Trade Licensing
Module 2: Entrepreneurial Management
  • Entrepreneurship and Global Capitalism
    Entrepreneurial Solutions to the World's Problems
    Business Intelligence for enterprises
Module 3: Data Analytics
  • Information Security in Business
    Predictive Analytics Big Data
    Marketing Analytics
Module 4: IT and Entrepreneurship
  • Search Engine Marketing & Search Engine Optimization (SEO)
    Product designing
    Website development
    Business creativity and Innovation
Module 5: International Clients
  • Targeting International clients
    CRM implementation by International Entrepreneurs
Kindly use the following details to deposit your fee.

Name:Chandigarh Group of Colleges

Account No:077206000002

IFSC :CLBL0000077

Bank Name:Capital Small Finance Bank

Address:CGC Campus, Landran, Mohai

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