Digital Marketing and Analytics

Digital marketing plays an important role in every field such as IT, PR, media and communication. We are offering 3 weeks course to empower the people with expertise in digital marketing. This course will equip participants with hands-on experience on the concepts related to Digital Marketing and analytics.

Development and Digital marketing

Beginner
Last Updated Mon, 05-Jul-2021 English
What Will I Learn?
  • This course will equip participants with hands-on experience on the concepts related to Digital Marketing and analytics.
  • Develop an in-depth understanding of top digital marketing functions such as inbound marketing, paid marketing, social media marketing, and web analytics.
  • Become competent in planning, managing, and executing integrated multi-channel campaigns.
  • Lead digital marketing teams and digital marketing initiatives for your organization.
  • Understand how digital marketing disciplines all work together and how to optimize your use of each one.

Course Coordinator Details

Dr. Ravi Kumar Sharma

6005285630


Curriculum For This Course
Module 1
1 Lessons
    • What is marketing?
    • What is Digital Marketing?
    • Understanding Marketing Process
    • Understanding Digital Marketing Process
    • Increasing Visibility, What is visibility?,
    • Types of visibility, Examples of visibility
    • Visitors Engagement, What is engagement?
    • Why it is important Examples of engagement Bringing Targeted Traffic Inbound and outbound marketing
    • Converting Traffic into Leads, Types of Conversion , Understanding Conversion Process Tools Needed
    • What's the difference between digital marketing and traditional marketing, and why does it matter?
    • Benefits of Traditional Marketing
    • The Downside to Traditional Marketing
    • Benefits of Digital Marketing
    • Why Digital Marketing Wins Over traditional Marketing ?
    • Tools of Digital Marketing
    • How We Use Both Digital & Traditional Marketing
    • What is Internet? Understanding domain names & domain extensions
    • Different types of websites Based on functionality
    • Based on purpose Planning & Conceptualising a Website
    • Booking a domain name & web hosting
    • Adding domain name to web Server
    • Adding webpages & contentAdding Plugins
    • Building website using CMS in Class
    • Identifying objective of website
    • Deciding on number of pages required
    • Planning for engagement options
    • Landing Pages & Optimization
    • Creating blueprint of every webpage
    • Best & Worst Examples
Kindly use the following details to deposit your fee.

Name:Chandigarh Group of Colleges

Account No:077206000002

IFSC :CLBL0000077

Bank Name:Capital Small Finance Bank

Address:CGC Campus, Landran, Mohai

After Depositing the money, send the following details at yogesh.rise@cgc.edu.in:

Name of the Student

Email-ID of the Student

Phone Number of the Student

Name of the Program

The fee of the Program

Transaction ID

Date of transaction

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