CBSA organized a motivational session on the 6th of November, headed by a Marketing Guru, Mr. Gursimran Singh Saini who is the owner of ‘Digital Gripper’. During this interaction, he discussed and elaborated on the basics of Marketing and entrepreneurship while emphasizing why one should choose digital marketing over traditional.
This discussion was followed by sharing details of the newly added characteristics in the definition of marketing. To make the guests well-versed with the various forms of marketing, he talked about the major differences between traditional marketing practices and the latest digital marketing platform & the tools it uses. To motivate the students as well as the faculty, he talked thoroughly about entrepreneurship and imparted knowledge about starting a new business. This was then followed by a question-answer round which marked the conclusion of the session.